It’s fair to say that the recent, unprecedented outbreak of COVID-19 has changed the game for everyone. This global pandemic is both tragic and eye-opening. While we learn to cope with this new reality as individuals we are also forced to consider the economic repercussions to come and small business owners must search for creative ways to not only provide value to their existing customers but also to continue generating new ones.
I had a lot of fun with this project for Toronto Translation – a local translation service. With Toronto being in the name (and Toronto being my hometown) I really wanted to take an opportunity to make an iconic identity for the company.
I recently had the pleasure of working with Toronto’s most macro name in microblading, Lashcat to help them refresh their company identity. Like many companies when they first start up, Lashcat’s logo was almost an afterthought to all of the other accoutrements that demand attention when opening a new retail business.
